Resource Development: Learning How To Fish Send To Printer | Close Window

By Jeremy White, RestoreHope Consulting

A young boy had returned from fishing in his little schooner. He had caught his first fish and was so excited to show his father who was a fisherman by trade. When his father returned home that evening he ran to his father and exclaimed “Dad I caught a fish, I’m a fisherman just like you!” Smiling at his son, his father replied, “I’m proud of you son; but if you’re going to be a fisherman like me, you’re going to have to learn how to fish, not just catch a fish.”

The complexities of supporting your non-profit organization are reflected in this story. Often the distinction between catching a fish and knowing how to fish is blurred. Organizations can be successful from time to time at obtaining a grant, or donation. However, being able to obtain support on a regular and even more importantly, predictable schedule is often an elusive feat for organizations. Fishermen are successful because not only do they possess effective techniques, but they know where and when to look to maximize the number and the type of fish they need.

It is the same way in the resource development world. Too often organizations get caught up pursuing individual grant opportunities as they arise without a sound, comprehensive strategy for supporting their organization through a combination of resource options such as grants (public and private), donors, fundraising, fees for services, and income generating endeavors. Some organizations simply are not aware of where to look to identify funding opportunities, which are best suited for their organizations, and how to compete effectively for those opportunities when they do arise.

Organizations who serve individuals in need often focus on teaching those they serve “how to fish” rather than just giving them a fish. This focus on sustainability applies for your organization as well. In order to learn how to fish in regards to resource development, it is important to focus on the big picture and develop a long-term strategic plan that encompasses multiple sources of assistance that support the work and mission of your organization.

In addition to learning effective development strategies, hire a staff person or contract with a professional to help grow your organization. It is an investment, but it is one that in the end pays for itself. After all, even the smallest would-be fisherman needs a boat.

Jeremy White is the Founder and President of RestoreHope Consulting, which was established to address the on-going organizational needs of community helpers and healers and in so doing to restore some of the hope that been lost in communities around the country.